Taylor Swift and her fans are enraged over the explicit AI-generated deepfakes that have been circulating social media like wildfire.

After Taylor Swift deciding to pursue legal action and SAG-AFTRA condemning the deepfakes, Microsoft is third in line to openly protest against this violative act.

In an interview to NBC News, Microsoft CEO, Satya Nadella, told anchor Lester Holt, that, “First of all, absolutely this is alarming and terrible, and so therefore yes, we have to act, and quite frankly all of us in the tech platform, irrespective of what your standing on any particular issue is — I think we all benefit when the online world is a safe world.”

“I don’t think anyone would want an online world that is completely not safe for both for content creators and content consumers, So therefore I think it behooves us to move fast on this,” Nadella further stated.

He also reflected on the consequences of AI and said that “all of the guardrails that we need to place around the technology so that there’s more safe content that’s being produced. And there’s a lot to be done and a lot being done there.”

Also Read: SAG-AFTRA condemns deepfake images of Taylor Swift: ‘Control these technologies’

The Microsoft CEO expressed his belief that “law enforcement and tech platforms” can work together and “can govern a lot more than… we give ourselves credit for.”

According to reports by 404 Media, Microsoft itself might have played a part in the generation of the Swift fakes. The explicit images of the pop star originated in a group on Telegram where users share pornographic and explicit AI-generated images of women.

One of the tools, the members of the group use is Microsoft Designer, which is a free and AI-based image generator. The tool bypasses its own company’s safety mechanisms that prohibit sexually graphic content.

Microsoft has invested more than 13 billion dollars in the San Francisco-based OpenAI, the research organization that created the infamous AI chatbot ChatGPT.

Earlier this month, the Times filed a copyright infringement lawsuit against both OpenAI and Microsoft. The outlet accused the companies for allegedly using Times-owned material to train ChatGPT.